This guide shares evidence-based communication and engagement strategies that researchers can use with the public audiences they most frequently engage to ensure that their research makes a difference in the broader world.

Acknowledgements: We would like to acknowledge the contributions of the following Michigan State University faculty, staff, and students to this document: Amelia Baurer, Denice Blair, Zachary Constan, Diane Doberneck, Charles Hasemann, Miles McNall, Brian Miller, Arnold Weinfeld, and Nick Wright

Select each audience to view tips and engagement strategies specific to each group: