UOE Goals
Core and Strategic Priorities:
Pillar 3 Communicating the Outreach and Engagement Story
UOE will demonstrate how MSU and communities work together to create change—and help that work reach more people. We will promote programs, spotlight engaged scholars, measure results, and share compelling stories, opening MSU’s resources to the public and positioning MSU as a national leader in community engagement.
Core Priorities
- Promote UOE outreach and engagement programs, including faculty and professional development opportunities, an awards program, and publications. Foster strategic partnerships with MSU communications professionals to broaden reach.
- Host large-scale outreach events and websites that create greater access to the university’s resources.
- Collect, analyze, and share institution data about the community engagement activities of and impacts on community partners, students, staff, and faculty.
- Publish stories about MSU scholars from across colleges and disciplines demonstrating MSU’s impact in Michigan communities and globally through collaborative innovation and scholarly partnerships.
Strategic Priorities
- Develop a unified strategy and support structure for coordinating communications across all departments to create greater awareness about UOE within and beyond the university.
- Assess the effectiveness of UOE communications and review different approaches and strategies that might be more effective for broadening UOE’s reach.
- Publish and share an annual outreach and engagement report and the Spartan Public Engagement Map that showcase UOE and MSU accomplishments, partnerships, and impacts.
UOE’s communications aim to foster a culture of engagement on campus by telling stories of engagement, promoting access to MSU’s resources to the public, and advocating for exemplary engaged scholarship that leads to positive community impacts.
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